Archive | March, 2010Aurora and Ledzworld started their cooperation successfully and the first shipments of Ledzworld LED retrofit lamps were received by Aurora in Europe. Mr Andrew Johnson, CEO and founder of Aurora, organized a professional product-introduction day at Aurora’s headquarters in the UK. Jan Kemeling of Ledzworld flew in from Malaysia to run a training course for as many as 58 sales professionals of the Aurora Group. Aurora’s most senior sales managers from offices in England, Ireland, Scotland, Denmark, Sweden, Hungary, France, Dubai, South Africa and the USA attended the course. They are now fully equipped to introduce the Ledzworld range to their markets. Aurora and Ledzworld have the confidence that they will obtain a prominent market position in the LED segment and look forward to long-lasting and fruitful cooperation.